The Top 10 Frequently Asked Questions about Digital Thought Leader Engagement
When preparing your digital thought leader (DTL) engagement plan, expect uncertainty. Specific...
The 4-Step DIY Process to Monitor Digital Thought Leaders
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within...
An Interview with a KOL-Centric Global Medical Affairs Leader
We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at
The Simplest Way to Strategically Profile Digital Thought Leaders
If you haven’t yet read part one of this two-part series, check out The Simplest Way to...
The Simplest Way to Strategically Map Digital Thought Leaders
If you’ve read our piece on the five steps to efficiently monitor thought leaders on social...
Do You Know the 3 Types of Medical Thought Leaders on Social Media?
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why...
Before Engaging Digital Thought Leaders, Do These 3 Things
We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement....
Medical Training for Medical Affairs
Ongoing training and development is essential for Medical Affairs. Whether it is keeping teams...
Customer Centric Medical Affairs Planning
Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient...