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Highlights from the 2024 MAPS Conference

Every year, the Medical Affairs Professional Society (MAPS) brings together leaders across pharma...

How Medical Affairs Teams Can Use Generative AI

Imagine tailoring your healthcare insights to meet the unique needs of each business. Artificial...

Empowering Patient-Centric Medical Affairs through Revolutionary Patient Social Listening

In the age of patient empowerment and personalized healthcare, medical affairs professionals are...

Tracking Competitor Activity: Gaining a Competitive Edge through Social Listening at Medical Congresses

Competitive intelligence is vital for medical affairs teams to stay ahead in the pharmaceutical...

Unveiling Trends and Emerging Topics in Medical Congresses through Social Listening

Medical congresses serve as platforms for the latest advancements and emerging topics in the...

Using Medical Congress Social Listening to Evaluate the ROI of Your Medical Affairs Team's Time and Cost Preparing for Medical Congress Attendance

Participating in medical congresses requires a significant investment of time and resources for...

Overcoming Challenges: Effective Strategies for Social Listening at Medical Congresses

Medical congresses provide valuable opportunities for medical affairs teams to gain insights,...

Leveraging Social Listening Tools at Medical Congresses: A Guide for Medical Affairs Teams

Medical congresses provide valuable opportunities for medical affairs teams to gain insights,...

Bridging the Data Divide: Solving the Challenge of Sharing KOL Insights in Co-Commercialization Agreements

In the complex landscape of co-commercialization in the healthcare industry, gleaning and sharing...