Do You Know the 3 Types of Medical Thought Leaders on Social Media?
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why...
Before Engaging Digital Thought Leaders, Do These 3 Things
We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement....
Medical Training for Medical Affairs
Ongoing training and development is essential for Medical Affairs. Whether it is keeping teams...
Customer Centric Medical Affairs Planning
Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient...
Key Opinion Leader Engagement Planning That Works
Recently, several Medical Affairs organizations reached out with the same concern. Their...
5 Key Principles of Measuring Medical Affairs Performance
In our last article, Calculating the Value of Medical Affairs, we suggested different ways Medical...