What’s Inside?

Today, increasing numbers of medical affairs professionals
and medical science liaisons are turning to social monitoring
tools to help them navigate this new world. With access to a
modern social monitoring or digital listening platform, medical
affairs can easily see who the most relevant experts are in
their field (particularly in terms of digital reach) and what
these experts are thinking about and discussing. The tools
will enable them to quickly identify conversational trends
and patterns, so that they can engage the right experts on
the right topics at the right time. This can further their reach
while enriching their most important relationships.

This playbook will help medical affairs professionals—
especially those making use of digital listening platforms—
develop more effective strategies to identify, engage and
collaborate with key opinion leaders (KOLs) and digital opinion leaders (DOLs) in today’s digitally enabled world.