How to Engage & Collaborate with KOLs & DOLs in the Digital Space
Today, increasing numbers of medical affairs professionals and medical science liaisons are turning to social monitoring tools to help them navigate this new world. With access to a modern social monitoring or digital listening platform, medical affairs can easily see who the most relevant experts are in their field (particularly in terms of digital reach) and what these experts are thinking about and discussing. The tools will enable them to quickly identify conversational trends and patterns, so that they can engage the right experts on the right topics at the right time. This can further their reach while enriching their most important relationships.
This playbook will help medical affairs professionals— especially those making use of digital listening platforms— develop more effective strategies to identify, engage and collaborate with key opinion leaders (KOLs) and digital opinion leaders (DOLs) in today’s digitally enabled world.